Okay, so Barack Obama, this maverick of a candidate that is gaining popularity with his holding hands together to end partisanship hippie crap is facing a problem with la raza. The problem?

La raza is not so down with blacks. We’ve talked many a time about the awful and BIG problem with Latinos and the racism that is rampant in our community (I mean, Eva Longoria is constantly in ridiculous whiteface, not to mention the rest of the Latin ladies with the brown skin and crazy unmatchingly blonde/red hair), and when it comes to politics, Latinos are (shock of all shocks) less likely to elect a black man. ¿Que pasa, raza?:
Obama Seeks to Make the Sale to Hispanics
“The Hispanic and black elites may be singing ‘Kumbaya’ together. But at the neighborhood level, they’re duking it out,” says Paula McClain, a Duke University political scientist who studies black-Latino relations. “Obama needs to understand the nuance and not assume a broad-brush coalition” between them.
Ms. McClain and other academics say Hispanics have negative stereotypical views of blacks. Generally, Hispanics feel they share more in common with whites than blacks, says Ms. McClain. “In a primary contest, one has to wonder how a Latino electorate will feel about voting for a black person.”
![[Electoral Clout]](http://online.wsj.com/public/resources/images/NA-AN636_LATOBA_20070807200432.gif)
There is precedent for African-Americans and Hispanics combining electoral power. In the 2005 Los Angeles mayoral race, many black leaders disenchanted with white incumbent James Hahn threw support to Antonio Villaraigosa.
The Mexican-American candidate won on the promise of bridging the city’s racial divide — with support from the African-American electorate. But, “it wasn’t a black-brown unity election,” says Jaime Regalado, executive director of the Pat Brown Institute for Public Affairs at California State University, Los Angeles. “It was a sign of displeasure with the incumbent.”
So what is a brother to do in these situations?
In Miami, Mr. Obama introduced a jingle to woo Latinos, a percussion-infused “reggaeton” tune in Spanish with a refrain to pump up his recognition: “How do you say it? What do you call him? Obama. Obama.”
We’re still holding out for the Bachata Obama with Juan Luis Guerra.
Book Mark it-> del.icio.us | Reddit | Slashdot | Digg | Facebook | Technorati | Google | StumbleUpon | Window Live | Tailrank | Furl | Netscape | Yahoo | BlinkList